102. E-COMMERCE EXPORT OPPORTUNITIES IN INDIA

There are plenty of things that can be purchased and exported. One young man has sought out unusual coffee and spices and now has an e-commerce site where he sells these items through the mail. Perhaps it is not even necessary to purchase and warehouse anything.

Partnering and establishing joint ventures with Indian companies would give you the opportunity to handle a variety of products without the risk and cost. You could simply create a website that sells the products. This is not much different than Amazon.com. Do you realize they don't publish books? They just sell other's.

Often they have the book sent to the customer directly from the publisher eliminating the shipping and storage. The Potential: The potential is to find a niche market. Perhaps this could be in the area of health care products, herbs or plants that are only found in India.

The Downside: The risk is that the product may not sell. Fortunately the Internet can be used to test the market before taking much risk. It is much easier to find the demand for items and then meet that demand than to start with the product. India has plenty of products that can be tested on the market.